About Proud Pups
A Newcastle based dog behaviour and training company, Proud Pups is here to help every dog in need. We pride ourselves on hard work and dedication to ensuring you and your pup receive a top quality service. Through science based training, expert knowledge and practical experience, Proud Pups can offer you compassion and understanding when it comes to treating and training to suit the needs of you and your beloved dog. We centre our craft around reward based training, staying clear of aversive techniques. We work with you and your dog to provide a learning experience and support your dog emotionally through its journey.
Tom Brooks BSc (Hons), MSc
Clinical Animal Behaviourist (prov.)
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Provisional CAB member of APBC (Association of Pet Behaviour Counsellors)
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MSc Clinical Animal Behaviour from the University of Lincoln
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BSc (Hons) Animal Behaviour and Welfare from the University of Chester
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OCN Qualification in Dog Training Theory
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Level 3 Extended Diploma in Animal Management
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20+ years experience with dogs in the home
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6 years experience training zoo animals
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2.5 years experience working with rescue dogs in one of the UK's largest rescues
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Currently working full time as an assistance dog trainer for one of the UK's largest charities

Since childhood, I have been passionate about animals. My journey into the world of dog training began when I was just 7 years old, following the arrival of our rescue Patterdale Terrier, Mylo. With his adorable face and impressive hunting skills, Mylo also came with several behavioural challenges which I eagerly sought to address. It wasn’t until I completed school and pursued animal-specific studies that I truly comprehended the complexities of dog behaviour and discovered a deep-seated passion for behavioural modification and training.
I went on to study for a BSc in Animal Behaviour and Welfare, which paved the way for my career as a zookeeper, where I had the privilege of working with a diverse range of species. My love for training continued to grow as I developed and implemented training programs for the various animals in my care. Although these animals were far more exotic than dogs, the experience significantly refined my training skills. After leaving the zoo in 2019 and spending two years working and travelling in Australia, I was certain I wanted to specialise in dog behaviour upon my return to the UK.
At the beginning of 2022, I moved to London and joined one of the UK’s largest rescue centres as a Canine Behaviourist and Training Advisor. In this role, I worked with a wide array of breeds, from Chihuahuas to Mastiffs, addressing common behavioural issues in pet dogs. In October 2022, I commenced my part-time studies in Clinical Animal Behaviour at the University of Lincoln. Recognised as one of the world’s leading institutions, this course equipped me with extensive knowledge in managing complex behaviour cases, employing a psychobiological approach to assess, diagnose, and treat behavioural issues.
In the summer of 2024, I concluded my time in London and, accompanied by my rescue Staffie, Evie, returned to my home in the North East. I now serve as a Dog Training Instructor for one of the UK’s largest assistance dog charities and also extend my expertise through Proud Pups Canine Behaviour and Training services, dedicated to helping you and your dog foster a deeper understanding and a harmonious relationship.
Key information
I'm a provisional Clinical Animal Behaviourist for the Association of Pet Behaviour Counsellors
"Provisional members have demonstrated that they have the appropriate level of Knowledge and Understanding for the professional role of Clinical Animal Behaviourist (CAB). They are now gaining the practical experience necessary to be assessed as a CAB and therefore become a Full member of the APBC. The APBC supports its Provisional members undertaking behaviour consultations."
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